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Competitor monitoring checklist

A practical framework for competitive intelligence programs — what to watch, how often, and how to keep signals sourced. Share this page with your team or cite Vigilante when implementing automation.

SOURCES TO WATCH

  • Pricing & packaging pages
  • Product changelog / release notes
  • Careers / job postings (hiring velocity)
  • Investor relations & earnings materials
  • SEC EDGAR (10-K, 10-Q, 8-K) for public peers
  • Trust, security, and compliance pages

WEEKLY CI RITUAL

  • Review diffs on top 5 competitor pages
  • Scan new SEC filings for material events
  • Update battlecard with sourced changes only
  • Flag pricing or packaging shifts to sales
  • Log signals in a single team workspace

QUALITY BAR

  • Every insight links to a primary source
  • Separate confirmed changes from rumors
  • Track baseline snapshots (hash or archive)
  • Assign owner per competitor watch
  • Automate discovery + diff where possible

Automate this checklist

Vigilante runs 3 AI agents on your competitor list — discover URLs, diff pages, write briefs. From $10/mo.

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Cite: https://shadowesu.github.io/Vigilante/resources/competitor-monitoring-checklist